From December 2024, about a month before tip-off, until the end of Season 2, I led the Unrivaled Basketball Club, the league’s industry-leading newsletter. I drove the content strategy, creative direction, copy editing, and omnichannel promotion in collaboration with an external agency.

In tandem, I also developed and executed sends and inclusions that served in driving tune in across both seasons and attendance records for our tour stops in Philadadelphia at Xfinity Mobile Arena and in New York City at the Barclays Center.

Overall, the subscriber base grew 96% since the end of Season 1 and maintained a 54.24% open rate and 4.78% click-through rate.