Fantasy Football is the #1 fantasy game in the industry. Every September, millions of fans download the ESPN Fantasy App to compete and win in their leagues with friends and family. I worked on the Only in Fantasy campaign from 2022-2024, which highlighted stories, competition, or interactions that can only happen in the world of fantasy football. And the game continuously grew in players each season. Each campaign featured multiple TV spots in addition to a vast suite of static creative that lives across OOH, digital, print, and in-app placements. See some of the work below:

2023 Campaign

Grew total players +10% YoY and over 12M fans played