During Season 2, we collaborated with partners to reach the wider Miami community in a variety of ways.

I spearheaded the execution of 5 additional partner activations, either serving as the project lead or co-leading in either in-venue branding and creative direction, end-to-end logistics, run of show development and execution, managing and completing contracted content deliverables, and cross-functional leadership with brands, vendors, and 2 members of our staff.

And for each event, the goal of maximizing partner ROI was accomplished.

• Courtside Capital presented by Morgan Stanley, a series of workshops on financial literacy for local high school and college students

• Toast to Tipoff presented by Miller Lite, a pre-season party for our players and VIPs

• Sephora Arena Unveiling, a celebration of the re-opening of our arena for Season 2

• Icy Hot Court Refurbishment, where 2 new basketball courts were reopened at the TACOLY Center

• 1 on 1 Tournament presented by Sprite Hoop Bus, which made stops at a local middle school and high school to encourage personal development through sports and build awareness for the 2nd annual tournament