That’s Unrivaled 

To celebrate the Rose’s inaugural championship win, I assisted with the development of the campaign overview and creative direction co-wrote the script and assisted in onsite creative direction and development for the TV spot in collaboration with our creative director, led copywriting for each of the player graphics and captions for social in collaboration with the Content team, and collaborated with an external agency and our creative director on securing and developing creative for OOH placements. The TV spot garnered 833K views on Instagram.

Crown The One
In celebration of Napheesa Collier’s win for the first-ever 1 on 1 Tournament presented by Sprite, I assisted in the creative direction for a new, “poster-style” post format for the league that led to one of the best-performing social posts for the campaign.

Social