For nearly two years, I led marketing across other games in ESPN’s fantasy business outside of Fantasy Football and Tournament Challenge, which included season-long and “pick’em” style games that accompany the seasons of major American sports (NBA, WNBA, NHL, MLB, NCAA College Football, and NFL Playoffs). I led digital strategy, copywriting, creative direction, and campaign management across ESPN owned and operated linear, streaming, and digital channels, and worked cross functionally with several teams throughout the company.  

Because of the dedication and collaboration from these teams, the portfolio experienced unprecedented growth.