Unrivaled Creators
During Season 1, I led the execution of our first Creator Program, which drove 3.6M views across platforms.
I co-led creator selection and onboarding, planned out the calendar for each of their posts, and executed program incentives (tickets to games and merch).
The list of creators included:
Future is Unrivaled Season 1
After an initial campaign and merch launch, I oversaw the execution of remaining contracted deliverables with Paige Bueckers and Flau’jae Johnson in collaboration with their representation. The remaining posts drove 6M+ engagements (likes and views) across platforms.
Adobe Express x Unrivaled
Additionally, I drove the completion of a series of videos with two women’s sports creators, Hannah O’Flynn and Auntie Nae, for a partnership with Adobe Express to promote the platform’s features and custom Unrivaled templates.
